The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between Medill’s Integrated Marketing Communications department, Northwestern University and the Platt Retail Institute.
Quantifiable Benefits and Analytical Application of RFID Data
Quarter 3 2016 Journal of Retail Analytics
2016 Retail Analytics Council Executive Development Program
What Mobile Means to Retailing: It’s Not About Better Targeting
By Frank Mulhern