The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between Medill’s Integrated Marketing Communications department, Northwestern University and the Platt Retail Institute.

 

2019 RETAIL ROBOTICS & AI CONFERENCE

 

Q4 2017 Journal of Retail Analytics

 

Retail Robotics: Potential Applications and the Human-Less Store of the Future

 

Quantifiable Benefits and Analytical Application of RFID Data