The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between Medill’s Integrated Marketing Communications department, Northwestern University and the Platt Retail Institute.


Retail Apps: Fearful Failure or Face of the Future?


What Mobile Means to Retailing: It’s Not About Better Targeting

By Frank Mulhern


Customer and Inventory Insights Generated by Location-Based Analytics, and the Introduction of an Online – In-Store Behavioral Bonding Model


Q3 2015 Journal of Retail Analytics