The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between Medill’s Integrated Marketing Communications department, Northwestern University and the Platt Retail Institute.


Retail Robotics & AI Conference

April 26, 2018 Northwestern University (San Francisco Campus)


Quantifiable Benefits and Analytical Application of RFID Data


Q3 2017 Journal of Retail Analytics


Customer and Inventory Insights Generated by Location-Based Analytics, and the Introduction of an Online – In-Store Behavioral Bonding Model