The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between Medill’s Integrated Marketing Communications department, Northwestern University and the Platt Retail Institute.


Q4 2017 Journal of Retail Analytics


Retail Robotics: Potential Applications and the Human-Less Store of the Future


Quantifiable Benefits and Analytical Application of RFID Data