The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between Medill’s Integrated Marketing Communications department, Northwestern University and the Platt Retail Institute.
Quarter 1 2016 Journal of Retail Analytics
Retail Apps: Fearful Failure or Face of the Future?
What Mobile Means to Retailing: It’s Not About Better Targeting
By Frank Mulhern