Sr. VP, Regional Head of Analytics & CRM, HSBC
Charlotte Tsou has more than 17 years of business experience, including 15 years in the retail banking and financial service industry, with a special emphasis in consumer lending and credit card marketing strategy and product management. Her core expertise is in analytics problem solving applied in setting strategies for consumer facing international corporations. As Senior Vice President at HSBC Retail Banking and Wealth Management, Tsou currently heads up the Analytics and CRM function in the Latin Americas Region. She is focused on transforming the organization by centralizing the analytics resources, commercializing the data-driven strategies, building digital platforms, developing customer insights, and driving revenue growth for the region. She leads a team of 150+ analysts and data scientists across five countries.
Prior to joining HSBC, Tsou led a Mortgage to Consumer CRM function for Principal Mortgage (Citi Mortgage), responsible for direct-to-consumer lead generation and optimization. In this capacity, she was responsible for developing integrated marketing program for both the contact center and digital channels. Before joining Principal Mortgage, Tsou was a Funding Manager with a Venture Capital firm in New Jersey.