Dr. Don E. Schultz

Director, Retail Analytics Council, and Professor (Emeritus-in-Service), Northwestern University

Dr. Don E. Schultz serves as a Director of the Retail Analytics Council, an initiative between the Medill School, Integrated Marketing Communications department, Northwestern University and PRI. Schultz holds a BBA (University of Oklahoma), MA and PhD (Michigan State University), and is Professor (Emeritus-in-Service) Integrated Marketing Communications, Northwestern University, and President of Agora, Inc., a global marketing, communication and branding consulting firm. He consults, lectures, and holds seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America.

He is the author/co-author of twenty-eight books and over 150 trade, academic and professional articles.  He is a featured columnist in Marketing News and Marketing Insights.  He was founding editor of the Journal of Direct Marketing, and is associate editor, Journal of Marketing Communications, co-editor of the International Journal of Integrated Marketing Communication, and is on the editorial review board for many trade and scholarly publications. He also holds or has held appointments as an adjunct/visiting professor at the Queensland University of Technology in Australia, Cranfield School of Management in the UK, Tsinghua University and Peking University, China, and the Swedish School of Economics, Finland.