CHRIS CHAPO

VICE PRESIDENT, CUSTOMER DATA AND ANALYTICS, GAP

Chris is Vice President, Customer Data and Analytics, within the Customer and Strategy Team at Gap Inc. In this position, he plays the lead role in increasing the company’s ability to best take advantage of quantitative information about customers, ensuring that all GAP brands take a data-driven approach in transforming the company to be customer obsessed. Prior to joining GAP, Chris lead data teams for a wide variety of companies, including Apple, Intuit, JCPenney, and Enjoy. Chris has extensive experience building data science organizations, teams and platforms, and applying statistical and analytic rigor to a variety of functions including marketing, customer experience, loyalty and customer service/support.