frank_full

FRANK MULHERN

DIRECTOR

FJM274@NORTHWESTERN.EDU

Frank Mulhern serves as a Director of the Retail Analytics Council, an initiative between Medill School, Integrated Marketing Communications department, Northwestern University and PRI. Mulhern is Associate Dean and Professor for Integrated Marketing Communications. He specializes in research on the economics of marketing, the impact of media technology on marketing communications, and the role of employees in customer experiences. He holds the Hamad bin Khalifa Al-Thani Professorship at Medill.

Mulhern conducts research on marketing communications, media technology, the link between employee engagement and marketing, and the impact of economic factors on marketing communications. His research has appeared in numerous scholarly journals including the Journal of Marketing, Journal of Marketing Communications, Journal of Retailing, Journal of Advertising, International Journal of Research in Marketing, Journal of Interactive Marketing, and Journal of Business Research. He is the co-author of the textbook, Marketing Communications: Integrated Theory, Strategy and Tactics.