KENNETH LE MEUNIER-FITZHUGH, PhD
SENIOR LECTURER IN MARKETING, UNIVERSITY OF EAST ANGLIA, UK
Kenneth Le Meunier-Fitzhugh obtained his PhD from the University of Warwick in Marketing and Strategic Management, after spending 20 years working in sales and marketing for a range of organizations including Yamaha and EMI Music. He was previously a Lecturer in Sales and Marketing at Cranfield School of Management, and is a visiting lecturer at Warwick Business School. His areas of interest include sales strategy, sales and marketing integration and strategic sales management. Ken has a number of publications in academic journals including the Journal of Personal Selling and Sales Management, European Journal of Marketing, Journal of Industrial Marketing Management and Journal of Marketing Management.
Ken was awarded the Marvin Jolson award for the best contribution to selling and sales management practice by the Journal of Personal Selling and Sales Management in 2007. He has co-edited The Oxford Handbook of Strategic Sales and Sales Management for Oxford University Press, and “Creating Effective Sales and Marketing Relationships” for Business Expert Press. He has recently completed a second book for Oxford University Press entitled “Achieving a Strategic Sales Focus.”