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MARTIN BLOCK

EXECUTIVE DIRECTOR

MP-BLOCK@NORTHWESTERN.EDU

Martin Block serves as Executive Director of the Retail Analytics Council, an initiative between Medill School, Integrated Marketing Communications department, Northwestern University and PRI. Block is a Professor in the Integrated Marketing Communications Department. He teaches graduate level marketing research, sales promotion, advertising, and direct marketing courses. Prior to joining the Northwestern faculty, Block was a Professor and Chairperson of the Department of Advertising at Michigan State University. Block is co-author of Media Generations; Analyzing Sales Promotion; and Business-to-Business Market Research. He has published extensively in academic research journals, trade publications, and has written several book chapters. He has been the principal investigator on several federally funded research projects and has served as a consultant to the Federal Trade Commission (FTC). He was featured on the NOVA program “We Know Where You Live.”