Moto

MOTOTAKA SAKASHITA

PH.D., ASSOCIATE PROFESSOR OF MARKETING, KEIO UNIVERSITY (JAPAN)

Mototaka Sakashita obtained his Ph.D. from Kobe University (Japan) in 2004, and has worked at Sophia University (Japan) as an Assistant Professor. He has been a faculty member at Keio University (Japan) as an Associate Professor of Marketing since 2007.

Professor Sakashita’s research focuses on topics related to consumer behavior (such as information acquisition, repeat purchase, and interpersonal influence), brand management (such as brand extension and ingredient branding) and integrated marketing communication. While he has worked on qualitative research projects, his research approach generally involves the use of quantitative econometric and psychological experiments. Sakashita has published his research in Japanese academic journals such as Japan Marketing Journal, Advances in Consumer Studies, Journal of Marketing and Distribution, Psychologia, Nikkei Advertising Research, and European Advances in Consumer Research.