STEVEN KEITH PLATT
Steven Keith Platt serves as Research Director of the Retail Analytics Council, an initiative between the Medill School, Integrated Marketing Communications department, Northwestern University and PRI. Platt also serves as the Director and Research Fellow of The Platt Retail Institute, an international consulting and research firm that focuses on leveraging technology to impact the consumer experience. Central to this is building actionable data models that aid retailers and technology companies in gaining insights into their customers and operations.
Steven received his Bachelor of Science Degree in Finance and Marketing from the Boston University School of Management. He also has a Law Degree and an LL.M. in Taxation from Boston University, where he served as Articles Editor for the University’s Journal of Tax Law. He has authored many studies about retail analytics and digital communication networks, and has published articles in journals including the American Bankers Association Journal, Digital Signage Quarterly, Extended Retail Solutions, Retail Information Systems News, the Retail Solutions Providers Association Magazine, and the Retail Navigator, among many others. He has been quoted in publications including Bloomberg, Business Week, Chain Store Age, the Chicago Tribune, DSN Retailing Today, Inc. Magazine, RFID Journal, Stores Magazine, the San Jose Mercury News, Time Magazine, USA Today, and the Wall Street Journal. He has also appeared as a guest analyst on the CBS Evening News and Early Show, ABC World News, and HD News. He has also lectured at conferences around the globe.