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STEVEN KEITH PLATT

RESEARCH DIRECTOR

STEVEN.PLATT@NORTHWESTERN.EDU

Steven Keith Platt serves as Research Director of the Retail Analytics Council, an initiative between the Medill School, Integrated Marketing Communications department, Northwestern University and PRI. Platt also serves as the Director and Research Fellow of The Platt Retail Institute, an international consulting and research firm that focuses on the use of technology to impact the customer experience. PRI develops marketing and technology deployment strategies, supported by analytics, to build brands and increase sales.

Platt received his Bachelor of Science Degree in Finance and Marketing from the Boston University School of Management. He also has a Law Degree and a LL.M. in Taxation from Boston University, where he served as Articles Editor for the University’s Journal of Tax Law. He has co-authored seven major Working Papers about digital communication networks, and serves as editor and publisher of various research reports for the National Retail Federation and American Marketing Association. He has published articles in journals including the American Bankers Association Journal, Digital Signage Quarterly, Extended Retail Solutions, Retail Information Systems News, the Retail Solutions Providers Association Magazine, and the Retail Navigator, among many others. He has been quoted in publications including Business Week, Chain Store Age, the Chicago Tribune, DSN Retailing Today, Inc. magazine, the San Jose Mercury News, Time magazine, USA Today, and The Wall Street Journal. He has appeared as a guest on the CBS Evening News and Early Show, ABC World News, and HD News. He also has lectured at conferences around the globe.