The goal of the Retail Robotics Initiative is to unite industry, academia, and investors around the common objective of advancing robotic and data applications in retail environments.


Jeff Burnstein

President, The Association for Advancing Automation

Jeff Donaldson

CEO, Intriosity, and former CIO, GameStop

Dr. Martial Hebert

Director, Robotics Institute and Professor, Carnegie Mellon University

Andra Keay

Managing Director, Silicon Valley Robotics

Dave Matthews

Managing Director, REVTECH Ventures

Dr. John Ostrem

CEO and Co-Founder, AvatarMind

Tim Rowland

CEO, Badger Technologies



  • Publish articles to raise industry awareness. Examples include:
    • “Robot Radical: Talking about the Future of Retail Robots,” Stores Magazine, April 2018.
    • “Retail Robots: The Next Frontier,” Retail Executive Magazine, January 2, 2018.
    • “Retail Robotics: Potential Applications and the Human-Less Store of the Future,” Journal of Retail Analytics, 4th Qtr. 2017.
  • Beginning in the fall of 2018, we will be publishing a quarterly update on the retail robotics industry. Topics covered include, among other things: company profiles, interviews with thought-leaders, application areas, emerging solutions, industry trends, etc.
  • Work with existing and emerging robotics companies to aid them in expanding their business by introducing them to retailers and helping them to secure pilots. In addition, aiding these firms in developing new applications for secured data.
  • Assist retailers in understanding the benefits associated with implementing robots into their stores and for process automation.
  • Publish research. Currently, we are interested in a test of a robotic RFID project.
  • Sponsor a competition for both existing and emerging robotics companies to present their technology at the annual RAC Retail Robot and AI Conference. Advisory board members will participate in the vetting process during the course of the year.