Mission Statement

Study consumer behavior across shopping channels to provide an understanding of how these impact retailers, particularly as new technologies are introduced. The RAC unites industry, faculty, students, and its Retail Advisory Board members for the study and exchange of ideas and research. The RAC is a global initiative between the Medill School of Journalism, Media, Integrated Marketing Communications and the McCormick School of Engineering, Computer Science Department.

Retail Analytics Council is:


An operative research and education center affiliated with the Integrated Marketing Communications and Computer Science Departments at Northwestern University.

The leading university-based applied retail analytics and AI research institute, with a research lab in Evanston, IL.

Publisher of industry-relevant and academically rigorous research.

A leader of executive education programs on retail consumer analytics and related topics.

Serves as a thought leader focused on retail consumer analytics among industry, academic institutions, and other research entities.

Lead clinical research, which offers firms an opportunity to learn more about how AI can impact their business by running various experiments.

Assists firms seeking to hire students skilled in applied analytics.