- Segmenting consumers based on willingness to share data for marketing purposes, Applied Marketing Analytics, Vol 5, No. 3, 2020.
- Understanding the correlation between newspaper usage and retail advertising volume, Journal of Advertising and Public Relations, Vol 2, Issue 2, 2019.
- How synergy effects of paid and digital owned media influence brand sales: considerations for marketers when balancing media spend, Journal of Advertising Research, March 2018.
- Consumer research, retailers and robots, International Journal of Electronic Marketing and Retailing, Vol.8, No. 2, 2017.
- Quantifiable benefits and analytical application of RFID data, PRI Working Paper, 2017.
- Killing brands softly – redux, Journal of Brand Strategy, Vol. 6, No. 1, 2017.