Dr. Martin Block

Professor, Medill Integrated Marketing Communications and Executive Director, Retail Analytics Council

Professor, Medill Integrated Marketing Communications and Executive Director, Retail Analytics Council

Martin is a Professor in the Department of Integrated Marketing Communications. He also serves as the Executive Director of the RAC. His research concentrates in the area of data-driven marketing and promotion. He is the co-author of various books and has published in many academic research journals and trade publications. He received his B.A., M.A., and Ph.D. from Michigan State University.

Steven Keith Platt

Lecturer and Research Director, Retail Analytics Council and Co-Founder and Chief Development Officer, RetailPredict.ai

Lecturer and Research Director, Retail Analytics Council and Co-Founder and Chief Development Officer, RetailPredict.ai

Steven has over 25 years of experience in the retail analytics space. He received his B.S. Degree in Finance and Marketing, J.D., and LL.M. in Tax from Boston University.

He has authored many studies about retail analytics and digital communication networks and has published articles in journals including the American Bankers Association Journal, Digital Signage Quarterly, Extended Retail Solutions, Retail Information Systems News, the Retail Solutions Providers Association Magazine, and the Retail Navigator, among many others. He has been quoted in publications including Bloomberg, Business Week, Chain Store Age, the Chicago Tribune, CNN Business, DSN Retailing Today, Inc. Magazine, MIT Technology Review, RFID Journal, Stores Magazine, the San Jose Mercury News, Time Magazine, USA Today, and the Wall Street Journal. He has also appeared as a guest analyst on the CBS Evening News and Early Show and ABC World News. He has also lectured at conferences around the globe.

Dr. Larry Birnbaum

Professor of Electrical Engineering and Computer Science, Chief Scientific Advisor, Narrative Science and Director, Retail Analytics Council

Professor of Electrical Engineering and Computer Science, Chief Scientific Advisor, Narrative Science and Director, Retail Analytics Council

Larry Birnbaum received his Ph.D. in computer science from Yale University in 1986 and joined the Northwestern faculty in 1989. His research in artificial intelligence and computer science has encompassed natural language processing, case-based reasoning, machine learning, human-computer interaction, educational software, and computer vision. Birnbaum has authored or co-authored more than eighty articles. He was the program co-chair of the 1991 International Machine Learning Workshop and has been a member of the program committee for numerous other conferences and workshops.

Dr. Kristian J. Hammond

Professor of Electrical Engineering and Computer Science, Chief Scientist and Co-Founder, Narrative Science and Director, Retail Analytics Council

Professor of Electrical Engineering and Computer Science, Chief Scientist and Co-Founder, Narrative Science and Director, Retail Analytics Council

Kris is a researcher in the areas of human-machine interaction, context-driven information systems, and artificial intelligence. Kris currently sits on a United Nations policy committee run by the United Nations Institute for Disarmament Research (UNIDIR). Prior to joining the faculty at Northwestern, Kris founded the University of Chicago’s Artificial Intelligence Laboratory. He received his Ph.D. from Yale.

Dr. Han Liu

Associate Professor of Computer Science and Statistics, Chief Data Science Advisor, RetailPredict.ai, and Director, Retail Analytics Council

Associate Professor of Computer Science and Statistics, Chief Data Science Advisor, RetailPredict.ai, and Director, Retail Analytics Council

Han is a computer scientist and statistician, using computation and data as a lens to explore science and intelligence. His research focuses on data-centric robotics, data science, and artificial intelligence. He has received numerous research awards including the Presidential Early Career Awards for Scientists and Engineers, the Alfred P Sloan Fellowship in Mathematics, the Tweedie New Researcher Award, the Noether Young Scholar Award, and the NSF CAREER Award. He received his Ph.D. in Machine Learning and Statistics from Carnegie Mellon University.

Dr. Frank J. Mulhern

Professor, Medill Integrated Marketing Communications and Director, Retail Analytics Council

Professor, Medill Integrated Marketing Communications and Director, Retail Analytics Council

Frank Mulhern serves as a Director of the Retail Analytics Council, an initiative between Medill School, Integrated Marketing Communications department, Northwestern University, and PRI. Mulhern is Executive Director of Academic Programs and Professor for Integrated Marketing Communications. He specializes in research on the economics of marketing, the impact of media technology on marketing communications, and the role of employees in customer experiences. He holds the Hamad bin Khalifa Al-Thani Professorship at Medill.

Dr. Vijay Viswanathan

Associate Professor and Dept. Chair, Medill Integrated Marketing Communications and Director, Retail Analytics Council

Associate Professor and Dept. Chair, Medill Integrated Marketing Communications and Director, Retail Analytics Council

Vijay Viswanathan serves as a Director of the Retail Analytics Council, an initiative between Medill School, Integrated Marketing Communications department, Northwestern University and PRI. Viswanathan obtained his Ph.D. from Emory University in 2010 and is an Associate Professor and IMC Department Chair at Northwestern University.

Professor Viswanathan’s research focuses on topics related to marketing such as consumer decision making, media consumption, and brand portfolio management. While he has worked on qualitative research projects, his work generally involves the use of quantitative econometric and time-series models. Viswanathan has published his research in Media Psychology, International Journal of Communication, Journal of Consumer Marketing, Journal of Marketing Analytics, Journal of Brand Management, International Journal of IMC, and Journal of Telecommunications System and Management.

Dr. Marcelo Worsley

Assistant Professor, Learning Sciences and Computer Science and Director, Retail Analytics Council

Assistant Professor, Learning Sciences and Computer Science and Director, Retail Analytics Council

Marcelo Worsley is an Assistant Professor of Computer Science and Learning Sciences. His research integrates artificial intelligence and data mining with multimodal interfaces to study and support human learning. He directs the technological innovations for inclusive learning and teaching (tiilt) lab which works with community and industry partners around the world to empower organizations through the design and use of novel analytic tools. Marcelo has a Ph.D. in Learning Sciences and Technology Design from Stanford University.

Melissa Nelson

Head of Marketing and Communications

Head of Marketing and Communications

Melissa Nelson serves as the head of Marketing and Communications for the Retail Analytics Council. In addition, she is the editor of the Retail Tech Bulletin. With more than twenty years of experience in the marketing and communications field, Nelson has experience in the government, public, nonprofit and technology industries.

Dr. Don E. Schultz

(1934-2020)
Honorary Director, Retail Analytics Council

(1934-2020)
Honorary Director, Retail Analytics Council

We honor the memory of our friend and scholar, Don E. Schultz as an Honorary Director of the Retail Analytics Council, an initiative between the Medill School, Integrated Marketing Communications department, Northwestern University, and PRI. Schultz held a BBA (University of Oklahoma), MA and Ph.D. (Michigan State University), and was a Professor (Emeritus-in-Service) Integrated Marketing Communications, Northwestern University, and President of Agora, Inc., a global marketing, communication, and branding consulting firm. He consulted, lectured, and held seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America.

He is the author/co-author of twenty-eight books and over 150 trade, academic and professional articles. He was a featured columnist in Marketing News and Marketing Insights. He was the founding editor of the Journal of Direct Marketing, and associate editor, Journal of Marketing Communications, co-editor of the International Journal of Integrated Marketing Communication, and on the editorial review board for many trade and scholarly publications. He held appointments as an adjunct/visiting professor at the Queensland University of Technology in Australia, Cranfield School of Management in the UK, Tsinghua University and Peking University, China, and the Swedish School of Economics, Finland.