Dr. Martin Block

Professor, Medill Integrated Marketing Communications and Executive Director, Retail Analytics Council

Professor, Medill Integrated Marketing Communications and Executive Director, Retail Analytics Council

Martin Block serves as Executive Director of the Retail Analytics Council, an initiative between Medill School, Integrated Marketing Communications department, Northwestern University, and PRI. Block is a Professor in the Integrated Marketing Communications Department. He teaches graduate-level marketing research, sales promotion, advertising, and direct marketing courses.

Prior to joining the Northwestern faculty, Block was a Professor and Chairperson of the Department of Advertising at Michigan State University. Block is a co-author of Media Generations; Analyzing Sales Promotion; and Business-to-Business Market Research. He has published extensively in academic research journals, trade publications, and has written several book chapters. He has been the principal investigator on several federally funded research projects and has served as a consultant to the Federal Trade Commission (FTC). He was featured on the NOVA program “We Know Where You Live.”

Steven Keith Platt

Research Director, RAC, Adjunct Professor, Northwestern University, and Director and Research Fellow, PRI.ai

Research Director, RAC, Adjunct Professor, Northwestern University, and Director and Research Fellow, PRI.ai

Steven Keith Platt serves as Research Director of the Retail Analytics Council. Platt also serves as Adjunct Professor at Northwestern University and as Director and Research Fellow of The Platt Retail Institute, an international consulting and research firm that focuses on leveraging technology to impact the consumer experience. Central to this is building actionable data models that aid retailers and technology companies in gaining insights into their customers and operations.

Steven received his Bachelor of Science Degree in Finance and Marketing from the Boston University School of Management. He also has a Law Degree and an LL.M. in Taxation from Boston University, where he served as Articles Editor for the University’s Journal of Tax Law. He has authored many studies about retail analytics and digital communication networks, and has published articles in journals including the American Bankers Association Journal, Digital Signage Quarterly, Extended Retail Solutions, Retail Information Systems News, the Retail Solutions Providers Association Magazine, and the Retail Navigator, among many others. He has been quoted in publications including Bloomberg, Business Week, Chain Store Age, the Chicago Tribune, DSN Retailing Today, Inc. Magazine, RFID Journal, Stores Magazine, the San Jose Mercury News, Time Magazine, USA Today, and The Wall Street Journal. He has also appeared as a guest analyst on the CBS Evening News and Early Show, ABC World News, and HD News. He has also lectured at conferences around the globe.

Dr. Frank J. Mulhern

Professor, Medill Integrated Marketing Communications and Director, Retail Analytics Council

Professor, Medill Integrated Marketing Communications and Director, Retail Analytics Council

Frank Mulhern serves as a Director of the Retail Analytics Council, an initiative between Medill School, Integrated Marketing Communications department, Northwestern University, and PRI. Mulhern is Executive Director of Academic Programs and Professor for Integrated Marketing Communications. He specializes in research on the economics of marketing, the impact of media technology on marketing communications, and the role of employees in customer experiences. He holds the Hamad bin Khalifa Al-Thani Professorship at Medill.

Dr. Don E. Schultz

Professor (Emeritus-in-Service), Medill Integrated Marketing Communications and Director, Retail Analytics Council

Professor (Emeritus-in-Service), Medill Integrated Marketing Communications and Director, Retail Analytics Council

Don E. Schultz serves as a Director of the Retail Analytics Council, an initiative between the Medill School, Integrated Marketing Communications department, Northwestern University, and PRI. Schultz holds a BBA (University of Oklahoma), MA and Ph.D. (Michigan State University), and is Professor (Emeritus-in-Service) Integrated Marketing Communications, Northwestern University, and President of Agora, Inc., a global marketing, communication, and branding consulting firm. He consults, lectures, and holds seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America.

He is the author/co-author of twenty-eight books and over 150 trade, academic and professional articles. He is a featured columnist in Marketing News and Marketing Insights. He was the founding editor of the Journal of Direct Marketing, and is associate editor, Journal of Marketing Communications, co-editor of the International Journal of Integrated Marketing Communication, and is on the editorial review board for many trade and scholarly publications. He also holds or has held appointments as an adjunct/visiting professor at the Queensland University of Technology in Australia, Cranfield School of Management in the UK, Tsinghua University and Peking University, China, and the Swedish School of Economics, Finland.

Dr. Vijay Viswanathan

Associate Professor and Dept. Chair, Medill Integrated Marketing Communications and Director, Retail Analytics Council

Associate Professor and Dept. Chair, Medill Integrated Marketing Communications and Director, Retail Analytics Council

Vijay Viswanathan serves as a Director of the Retail Analytics Council, an initiative between Medill School, Integrated Marketing Communications department, Northwestern University and PRI. Viswanathan obtained his Ph.D. from Emory University in 2010 and is an Associate Professor and IMC Department Chair at Northwestern University.

Professor Viswanathan’s research focuses on topics related to marketing such as consumer decision making, media consumption, and brand portfolio management. While he has worked on qualitative research projects, his work generally involves the use of quantitative econometric and time-series models. Viswanathan has published his research in Media Psychology, International Journal of Communication, Journal of Consumer Marketing, Journal of Marketing Analytics, Journal of Brand Management, International Journal of IMC, and Journal of Telecommunications System and Management.

Melissa Nelson

Head of Marketing and Communications

Head of Marketing and Communications

Melissa Nelson serves as the head of Marketing and Communications for the Retail Analytics Council. In addition, she is the editor of the Retail Tech Bulletin. With more than twenty years of experience in the marketing and communications field, Nelson has experience in the government, public, nonprofit and technology industries.