The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between the Medill School of Journalism, Media, Integrated Marketing Communications and the McCormick School of Engineering, Computer Science Department.
2021 Q3 Retail Tech Bulletin
AI Applications in Bank Marketing Roundtable
Assessing the Impact of Supply Chain Shock
AI Issues and Advances in the Restaurant & QSR Industry
Retail Robot Roundtable
Robot Adoption Trends in a New Retail World