The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between the Medill School of Journalism, Media, Integrated Marketing Communications and the McCormick School of Engineering, Computer Science Department.


2022 Q1 Retail Tech Bulletin


AI Applications in Bank Marketing Roundtable


Meet our newly-added Retail Advisory Board Members


Assessing the Impact of Supply Chain Shock



AI Issues and Advances in the Restaurant & QSR Industry


Retail Robot Roundtable

Robot Adoption Trends in a New Retail World