The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between the Medill School of Journalism, Media, Integrated Marketing Communications and the McCormick School of Engineering, Computer Science Department.

 

AI Applications in Bank Marketing Roundtable

 

Meet our newly-added Retail Advisory Board Members

 

2021 Q2 Retail Tech Bulletin

 

Assessing the Impact of Supply Chain Shock

 

Roundtable

AI Issues and Advances in the Restaurant & QSR Industry

 

Retail Robot Roundtable

Robot Adoption Trends in a New Retail World