What Mobile Means to Retailing: It’s Not About Better Targeting

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Retail Analytics Council, an initiative between Northwestern University and the Platt Retail Institute, is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology.

Medill School of Journalism, Media, Integrated Marketing Communications
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The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between the Medill School of Journalism, Media, Integrated Marketing Communications and the McCormick School of Engineering, Computer Science Department.

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