Location-Based Marketing – Page 2 – IMC Retail Analytics Council

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Q2 2020 Retail Tech Bulletin

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Q4 2019 Retail Tech Bulletin

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The Role of Emerging Technologies in Retail

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Medill School of Journalism, Media, Integrated Marketing Communications
1845 Sheridan Road Evanston, IL 60208-2101

The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between the Medill School of Journalism, Media, Integrated Marketing Communications and the McCormick School of Engineering, Computer Science Department.