Segmenting consumers based on willingness to share data for marketing purposes, Applied Marketing Analytics, Vol 5, No. 3, 2020.
Understanding the correlation between newspaper usage and retail advertising volume, Journal of Advertising and Public Relations, Vol 2, Issue 2, 2019.
How synergy effects of paid and digital owned media influence brand sales: considerations for marketers when balancing media spend, Journal of Advertising Research, March 2018.
Consumer research, retailers and robots, International Journal of Electronic Marketing and Retailing, Vol.8, No. 2, 2017.
Quantifiable benefits and analytical application of RFID data, PRI Working Paper, 2017.
