Retail Technology – Page 3 – IMC Retail Analytics Council

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Retail Robots: The Next Frontier

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Insights into Deploying RFID Systems in Retail

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The Role of Emerging Technologies in Retail

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RFID Roundtable: Challenges and Opportunities

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RAC Analytics Roundtable

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Quantifiable Benefits and Analytical Application of RFID Data

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Agency and Brand Attitudes and Perspectives Regarding Digital Place-Based Advertising

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The Media-Saturn In-Store Digital Experience

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Leveraging the Impact of Retail Digital Signage Advertising Through Behavioral Merchandising

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Q4 2015 Journal of Retail Analytics

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Medill School of Journalism, Media, Integrated Marketing Communications
1845 Sheridan Road Evanston, IL 60208-2101

The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between the Medill School of Journalism, Media, Integrated Marketing Communications and the McCormick School of Engineering, Computer Science Department.